In this podcast Glenn and Tom review and critique the Website MastersDegree.com. Hear their discussion and learn practical ideas on how to improve and market a Website on the Internet.
Visit www.MastersDegree.com and review the site as you listen to the podcast. Here is an outline of their discussion.
There are several questions to consider for this Website:
- What is the strategy of this Website?
- Do taglines describe the benefits of the company?
- How does the Website generate revenue?
- Who is the target market?
- How does the design meet the needs of the target market?
- Is the navigation easy to use and intuitive?
- How should content be structured on the Website?
- Is the Website SEO friendly?
- What are conversion points on the site?
- Much of the hard work on this site is done!
We end each podcast with an action item plan. What are the key action items for the listener?
- Start with a Web marketing plan and clear strategy
- Define how the site will produce revenue
- Develop traffic generation strategies
- Drive traffic to schools from the site
- Use intuitive search functions based on Web stats
- Develop an interactive questionnaire and degree profile
- Establish clearly defined conversion points
- Research AdSense, ShareASale, or other affiliate networks that may be an option
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
November 24th, 2010
Intuitive Websites
In this podcast Glenn and Tom talk about the types of people using Facebook and other social media Websites. These users can be broken down by various profiles, each with benefits in Web marketing work. It is most important to understand the types of people that drive social media content in your marketplace. Here is an outline of their discussion.
What is a social networking or Facebook user profile?
- How people use Facebook and interact with it
- The two biggest differences are the readers and the writers.
- Each can have a big impact on your business and Website traffic.
- A few people drive Facebook as most are readers.
- The book “The Tipping Point” explains how this can happen.
- Review of Connectors – Mavens – Salespeople
How do these drivers behave?
- Connectors know a lot of people and relate and understand others.
- Mavens are information specialists that start word-of-mouth.
- Salespeople are persuaders that convince people to do things.
How should Web marketers work with these social media drivers?
- Foster the growth of these influential people.
- Have a great story to tell.
- Staff and Website content should interact with them.
- Be aware of how to handle a negative reaction.
- The Internet can lead to invisible tipping points.
We end each podcast with an action item plan. What are the key action items for the listener?
- Develop a social media strategy and do something.
- Read “Tipping Point”.
- Find the connectors, mavens and sales people in your network of customers, clients, referral sources, employees and other stake holders.
- Measure result in your stats and overall Web strategy.
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
September 27th, 2010
Intuitive Websites
In this podcast Glenn and Tom talk about the Google’s Instant Search feature. They review how it impacts SEO, paid advertising on Google AdWords and other Internet marketing insights from this new Google feature. Here is an outline of their discussion.
What is Google Instant Search?
- Instant search results as you type
- Launched in September of 2010
- Do a Google search to see how it works
- Will reduce some “long-tail” searches
- 30% of searches are unique and this may change
- Unique searches make it harder for Google to run expensive ads
What does this mean for online marketers?
- It will change how novice searchers use Google
- Drives more traffic to large corporate Websites
- Increase high paying ad click-throughs
- Some change to long-tail searches
- The savvy searcher will ignore those results
- It will make searching faster
- Can be used as a keyword indicator
- Changes how impressions are tracked in AdWords
How does this benefit Google?
- Drives more clicks to paid ads for high volume searches
- Makes it faster to search for some users
- Good PR as they improve the search engine
- Simplifies and focuses searches
- Fewer long tail searches
- Continues their amazing technology
We end each podcast with an action item plan. What are the key action items for the listener?
- SEO is a constantly changing discipline and you have to stay in touch.
- Subscribe to Search Engine Land and other SEO newsletters.
- SEO is always best approached organically and strategically.
- Go use Google and search for your targeted terms.
- Look for the impact in your stats.
- Review what Google has to say about Google Instant
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
September 27th, 2010
Intuitive Websites
In this podcast Glenn and Tom talk about the right way to get content distributed on the Web. They review how to write content for blogs, corporate sites, eCommerce sites, FaceBook and other types of Websites. Here is an outline of their discussion.
What is important to know about online content?
- Content drives the Internet and is never done.
- Content must be Web friendly.
- Content varies greatly depending on the type of Website and strategy.
What do you mean by types of Websites?
Here are the types of Websites most common on the Internet and each needing different forms of content:
- General company Website driving leads or branding.
- eCommerce Websites, content is product focused.
- Blogs and articles or content posting Websites.
- FaceBook and other social networking sites.
- Develop content and strategy for each site type.
- Track results for each.
How does content motivate Web users to action?
- Motivations are different on each Website.
- Content drive searches and word of mouth.
- Users look for content, including photos with captions.
- Website call to action is almost always content focused.
- Know how your target market uses each Website.
Key action items for the listener:
- Develop a strategy and content wish list for each Website.
- Hire a writer to post content.
- Track the results in your stats as users vote on the content they like best.
- Modify and continue to add content to drive results.
- Realize that your Web strategy is constantly in need of fresh content.
- Register your brand on all social networking sites.
- Your Web visitors and search engines will appreciate the effort.
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
August 19th, 2010
Intuitive Websites
In this podcast Glenn and Tom talk about the Intuitive Website’s ROI Calculator found at this link: Website ROI Calculator. Listen in as Tom and Glenn use the ROI calculator to discuss Web budgets and how to maximize return from Web marketing.
Here is an outline of their discussion.
What is the ROI calculator and why is it important?
- A tool for determining ROI from lead generation and eCommerce Websites.
- Use it to develop projections, set budgets, monitor Web marketing spend and determine potential return from Web marketing efforts.
- Follow the instructions on the ROI Calculator Website page found on the link above.
How should the ROI calculator be used?
- First determine if you are looking for lead generation or to sell products online.
- Prorate one time charges monthly.
- Determine the timeframe for ROI calculations, usually monthly.
- Be ready with your monthly spend, include time estimates as well.
- Reset the calculation as needed to determine your budgets.
- Click on the question mark link for a definition of each field.
- The orange fields are calculated for the user.
- Press the blue button to get your ROI.
Key action items for the listener:
- Determine and set budgets for Web marketing.
- Understand the value of a sale in short and long-term.
- Understand et value of all Website conversion rates.
- Visit the ROI calculator and learn how to use it.
- Use ROI calculations to drive Web marketing.
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
August 19th, 2010
Intuitive Websites
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