Internet Marketing Podcast, Web Usability Blog - Intuitive Websites http://www.intuitiveblog.com The Intuitive Websites podcast is loaded with practical ideas to help you develop a cool site that engages your visitors and provides hot returns to your business. Designed for individuals and teams responsible for managing Web marketing efforts, each program shares links to related online resources and an action plan. Wed, 19 Nov 2008 17:52:46 +0000 http://wordpress.org/?v=2.1 en ©Intuitive Websites 2003-2006 admin@intuitiveblog.com (Intuitive Websites) admin@intuitiveblog.com Internet Marketing 1440 internet marketing, intuitive websites, search engine marketing, web design, internet technology, web usability The Intuitive Websites podcast is loaded with practical ideas to help you develop a cool site that engages your visitors and provides hot returns to your business. Designed for individuals and teams responsible for managing Web marketing efforts, each program shares links to related online resources and an action plan. Intuitive Websites Intuitive Websites admin@intuitiveblog.com No no http://www.intuitiveblog.com/backend_small.jpg Internet Marketing Podcast, Web Usability Blog - Intuitive Websites http://www.intuitiveblog.com 144 144 Easy and Cheap Usability Testing http://www.intuitiveblog.com/2008/11/19/easy-and-cheap-usability-testing/ http://www.intuitiveblog.com/2008/11/19/easy-and-cheap-usability-testing/#comments Wed, 19 Nov 2008 17:52:46 +0000 Intuitive Websites http://www.intuitiveblog.com/2008/11/19/easy-and-cheap-usability-testing/ How to get results from user testing with very little money:

  • Software tools for user testing
  • Planning and recruiting tips
  • How to run a quick and simple user testing session
  • User testing videos to improve a site's conversions
]]> http://www.intuitiveblog.com/2008/11/19/easy-and-cheap-usability-testing/feed/ 20:09 How to get results from user testing with very little money:Software tools for user testingPlanning and recruiting tipsHow to run a quick and simple user ... How to get results from user testing with very little money:Software tools for user testingPlanning and recruiting tipsHow to run a quick and simple user testing sessionUser testing videos to improve a site#39;s conversions Web,Usability,,Internet,Marketing,,Podcasts Intuitive Websites no No Getting the Most from Your Website in a Poor Economy http://www.intuitiveblog.com/2008/11/07/getting-the-most-from-your-website-in-a-poor-economy/ http://www.intuitiveblog.com/2008/11/07/getting-the-most-from-your-website-in-a-poor-economy/#comments Fri, 07 Nov 2008 16:05:20 +0000 Intuitive Websites http://www.intuitiveblog.com/2008/11/07/getting-the-most-from-your-website-in-a-poor-economy/ You will learn:
  • How to put your time to good use when marketing online.
  • The importance of Website ROI
  • Focus on call to action and direct response from customers
  • How to make use of social networking
  • Lower your bounce rate to increase conversions
  • What can you give away?
  • How to make the most use of Website content
]]> http://www.intuitiveblog.com/2008/11/07/getting-the-most-from-your-website-in-a-poor-economy/feed/ 21:28 You will learn:How to put your time to good use when marketing online.The importance of Website ROIFocus on call to action and direct response from ... You will learn:How to put your time to good use when marketing online.The importance of Website ROIFocus on call to action and direct response from customersHow to make use of social networkingLower your bounce rate to increase conversionsWhat can you give away?How to make the most use of Website content Internet,Marketing,,Podcasts Intuitive Websites no No Netflix as a Web Marketing Model http://www.intuitiveblog.com/2008/10/05/netflix-as-a-web-marketing-model/ http://www.intuitiveblog.com/2008/10/05/netflix-as-a-web-marketing-model/#comments Sun, 05 Oct 2008 23:19:10 +0000 Intuitive Websites http://www.intuitiveblog.com/2008/10/05/netflix-as-a-web-marketing-model/ In this podcast, we discuss Netflix as a model for effective Internet Marketing. On this site, you see the principles of web marketing in action:

  • Make it instantly clear — with messaging, headlines, navigation and graphics — exactly what the site is for.
  • Move users to a clear conversion - on this site the conversion sweeps the user from left to right.
  • Make every button count - this site has no wasted space
  • Place non-essential, non-converting navigation separate from the main, converting nav

This and other examples are outlined in this podcast.

]]> http://www.intuitiveblog.com/2008/10/05/netflix-as-a-web-marketing-model/feed/ 20:24 In this podcast, we discuss Netflix as a model for effective Internet Marketing. On this site, you see the principles of web marketing in action:Make ... In this podcast, we discuss Netflix as a model for effective Internet Marketing. On this site, you see the principles of web marketing in action:Make it instantly clear -- with messaging, headlines, navigation and graphics -- exactly what the site is for.Move users to a clear conversion - on this site the conversion sweeps the user from left to right. Make every button count - this site has no wasted spacePlace non-essential, non-converting navigation separate from the main, converting nav This and other examples are outlined in this podcast. Internet,Marketing,,Podcasts Intuitive Websites no No Real Estate Websites (How these principles relate to all Websites) http://www.intuitiveblog.com/2008/08/25/real-estate-sites-and-how-these-principles-relate-to-all-sites/ http://www.intuitiveblog.com/2008/08/25/real-estate-sites-and-how-these-principles-relate-to-all-sites/#comments Mon, 25 Aug 2008 21:20:24 +0000 Intuitive Websites http://www.intuitiveblog.com/2008/08/25/real-estate-sites-and-how-these-principles-relate-to-all-sites/ In this podcast, we explore the principles behind the effective presentation of real estate and new homes on the Web.

  •  Use lots of photos
  •  Be sure to have a path to conversion
  •  Make sure visuals are attractive
  •  Make sure users have access to plenty of information

These and other principles are presented as universal tips for any Website.

]]> http://www.intuitiveblog.com/2008/08/25/real-estate-sites-and-how-these-principles-relate-to-all-sites/feed/ 18:55 In this podcast, we explore the principles behind the effective presentation of real estate and new homes on the Web.?Use lots of photos?Be sure to ... In this podcast, we explore the principles behind the effective presentation of real estate and new homes on the Web.?Use lots of photos?Be sure to have a path to conversion?Make sure visuals are attractive?Make sure users have access to plenty of informationThese and other principles are presented as universal tips for any Website. Internet,Marketing,,Podcasts Intuitive Websites no No Webtrends http://www.intuitiveblog.com/2008/03/03/webtrends/ http://www.intuitiveblog.com/2008/03/03/webtrends/#comments Mon, 03 Mar 2008 23:49:55 +0000 Intuitive Websites http://www.intuitiveblog.com/2008/03/03/webtrends/ Listen to this podcast for web trends and how these can effect your business and drive your web marketing approach.

  • More than ever people are shopping on the web.
  • More potential business partners/clients are using the web as a first evaluation of your company. Businesses can no longer afford to have subpar look and feel.
  • Most individual web users make credibility/trust judgments based on the look and feel of your Website.
  • 55-60% of shopping cart visitors abandon the cart. On average over 50% of web users "bounce" - leave a site without looking at another page. Web marketers need to take steps to make their sites "sticky".
  • Web marketers must analyze their statistics and do user testing to see where users are having difficulty and correct these obstacles.
]]> http://www.intuitiveblog.com/2008/03/03/webtrends/feed/ 15:22 Listen to this podcast for web trends and how these can effect your business and drive your web marketing approach.More than ever people are shopping ... Listen to this podcast for web trends and how these can effect your business and drive your web marketing approach.More than ever people are shopping on the web.More potential business partners/clients are using the web as a first evaluation of your company. Businesses can no longer afford to have subpar look and feel.Most individual web users make credibility/trust judgments based on the look and feel of your Website.55-60% of shopping cart visitors abandon the cart. On average over 50% of web users "bounce" - leave a site without looking at another page. Web marketers need to take steps to make their sites "sticky". Web marketers must analyze their statistics and do user testing to see where users are having difficulty and correct these obstacles. Web,Usability,,Internet,Marketing,,Podcasts Intuitive Websites no No Online Branding http://www.intuitiveblog.com/2008/02/07/online-branding/ http://www.intuitiveblog.com/2008/02/07/online-branding/#comments Thu, 07 Feb 2008 16:45:08 +0000 Intuitive Websites http://www.intuitiveblog.com/2008/02/07/online-branding/ In this podcast we study online branding.

Everything on your Website is branding: Logo, Graphics, Colors, Font, Content, Usability, Navigation, Photographs.

The Web has created a new impression of branding, much more personal and internally focused. How does a business owner know if their Website is branding correctly? Listen to this podcast for timely tips and strategies.

]]> http://www.intuitiveblog.com/2008/02/07/online-branding/feed/ 16:38 In this podcast we study online branding. Everything on your Website is branding: Logo, Graphics, Colors, Font, Content, Usability, Navigation, Photographs.The Web has created a ... In this podcast we study online branding. Everything on your Website is branding: Logo, Graphics, Colors, Font, Content, Usability, Navigation, Photographs.The Web has created a new impression of branding, much more personal and internally focused. How does a business owner know if their Website is branding correctly? Listen to this podcast for timely tips and strategies. Podcasts Intuitive Websites no No Diving into the Sales Process http://www.intuitiveblog.com/2008/01/23/diving-into-the-sales-process/ http://www.intuitiveblog.com/2008/01/23/diving-into-the-sales-process/#comments Wed, 23 Jan 2008 23:34:28 +0000 Intuitive Websites http://www.intuitiveblog.com/2008/01/23/diving-into-the-sales-process/ In this podcast, we dig deeper into the integration of your Website and your sales process. The web has changed the traditional sales process by redefining the prospecting phase of a sale. By the time a visitor to your Website contacts you, they have already done the prospecting for you. Additionally, companies need to move into the sales process in "web time" or lose the sale to more nimble competitors.

This podcast will help you view the web as a critical first phase of your overall sales process.

]]> http://www.intuitiveblog.com/2008/01/23/diving-into-the-sales-process/feed/ 17:43 In this podcast, we dig deeper into the integration of your Website and your sales process. The web has changed the traditional sales process by ... In this podcast, we dig deeper into the integration of your Website and your sales process. The web has changed the traditional sales process by redefining the prospecting phase of a sale. By the time a visitor to your Website contacts you, they have already done the prospecting for you. Additionally, companies need to move into the sales process in "web time" or lose the sale to more nimble competitors.This podcast will help you view the web as a critical first phase of your overall sales process. Podcasts Intuitive Websites no No Work Those Web Leads! http://www.intuitiveblog.com/2007/12/28/work-those-web-leads/ http://www.intuitiveblog.com/2007/12/28/work-those-web-leads/#comments Fri, 28 Dec 2007 17:47:35 +0000 Intuitive Websites http://www.intuitiveblog.com/2007/12/28/work-those-web-leads/ Companies often underestimate the value of web leads. Users who submit their personal information have already done their homework and have decided to approach you! This podcast will help you:
  • Appreciate how advanced these leads are
  • Move from web marketing to the sales process
  • Use technology to automate incoming leads (but DO include a personalized followup as well!)

The goal is to talk to people while they are still on your Website!

]]> http://www.intuitiveblog.com/2007/12/28/work-those-web-leads/feed/ 16:18 Companies often underestimate the value of web leads. Users who submit their personal information have already done their homework and have decided to approach you! ... Companies often underestimate the value of web leads. Users who submit their personal information have already done their homework and have decided to approach you! This podcast will help you: Appreciate how advanced these leads areMove from web marketing to the sales processUse technology to automate incoming leads (but DO include a personalized followup as well!)The goal is to talk to people while they are still on your Website! Podcasts Intuitive Websites no No Getting Conversions from Your Site http://www.intuitiveblog.com/2007/11/09/getting-conversions-from-your-site/ http://www.intuitiveblog.com/2007/11/09/getting-conversions-from-your-site/#comments Sat, 10 Nov 2007 00:17:34 +0000 Intuitive Websites http://www.intuitiveblog.com/2007/11/09/getting-conversions-from-your-site/ In this podcast, we look at using your Website to convert and forms of conversion.

  • Generating sales leads
  • Building your customer base
  • E-commerce purchases
  • Building an email list
  • Creating webinar signups
  • Getting forms filled out
  • Responding to web leads very swiftly
  • Encouraging links to your site
  • Getting your media watched or listened to
  • Tracking offline conversions, phone, visits, etc.

We also discuss types of conversions, online and offline.

]]> http://www.intuitiveblog.com/2007/11/09/getting-conversions-from-your-site/feed/ 18:54 In this podcast, we look at using your Website to convert and forms of conversion. Generating sales leads Building your customer base ... In this podcast, we look at using your Website to convert and forms of conversion. Generating sales leads Building your customer base E-commerce purchasesBuilding an email listCreating webinar signupsGetting forms filled outResponding to web leads very swiftlyEncouraging links to your siteGetting your media watched or listened toTracking offline conversions, phone, visits, etc. We also discuss types of conversions, online and offline. Podcasts Intuitive Websites no No The Intuitive Websites Process, Part Four: Performance http://www.intuitiveblog.com/2007/09/21/the-intuitive-websites-process-part-four-performance/ http://www.intuitiveblog.com/2007/09/21/the-intuitive-websites-process-part-four-performance/#comments Sat, 22 Sep 2007 00:33:20 +0000 Intuitive Websites http://www.intuitiveblog.com/2007/09/21/the-intuitive-websites-process-part-four-performance/ In this podcast, we conclude our series on the four-part Intuitive Websites process. From Strategy to Design and Development to Driving Traffic, the process culminates with Performance. Here we cover the essentials of Website performance.

  • Is your Website creating a return on investment?
  • Are you tracking conversions?
  • Do you have performance goals?

Listen for tips and tricks on creating Websites that perform!

]]> http://www.intuitiveblog.com/2007/09/21/the-intuitive-websites-process-part-four-performance/feed/ 19:46 In this podcast, we conclude our series on the four-part Intuitive Websites process. From Strategy to Design and Development to Driving Traffic, the process culminates ... In this podcast, we conclude our series on the four-part Intuitive Websites process. From Strategy to Design and Development to Driving Traffic, the process culminates with Performance. Here we cover the essentials of Website performance. Is your Website creating a return on investment? Are you tracking conversions? Do you have performance goals? Listen for tips and tricks on creating Websites that perform! Podcasts Intuitive Websites no No