Posts filed under 'Web Strategy'
In this podcast Glenn and Tom talk about strategies and methods for to converting sales people into Web marketers.
Here is an outline of their discussion:
Why is it important to convert sales staff to Web marketing staff?
- Selling by prospecting is dead
- Lead generation is the key
- The Web is the best lead generator in history
- Sales people are perfect for this job!
- The basics of selling apply to a Website
- Salespeople will continue to sell
- They become an expert in their marketplace via Web content
How should a company go about doing this?
- Train sales people on database marketing
- Train sales people on Web marketing
- Sales people should how to generate leads on the Web
- eCommerce Websites replace the traditional sales person
- Integrate the sales team with the Web.
How do you find sales people that can do the job effectively?
- People are more Web savvy and comfortable learning Web technologies
- It is easier today thanks to Facebook!
- Look for sales staff that have a passion for the Web
- Incentivize and reward them based on these new skills
We end each podcast with an action item plan. What are the key action items for the listener?
- Evaluate your sales force for possible Web marketers
- Set-Up an CRM system and develop a database and content
- Develop an annual plan of database marketing, content development and a lead conversion strategy from your Website.
- Integrate the Website into the sales team.
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
January 21st, 2011
In this podcast Glenn and Tom talk about strategies to avoid clutter on a Website and the importance of simplicity and ease of use. Here is an outline of their discussion.
How do we avoid a busy Website?
- Understand the most important needs of your Website users.
- Focus on only those items.
- It takes courage and smart marketing strategies to make this work.
- The best Websites implement these strategies.
Here are the Websites reviewed in this podcast:
We end each podcast with an action item plan. What are the key action items for the listener?
- Go back to your business marketing or strategic plan and determine three things you do really well.
- Develop a tagline that works.
- Simplify the design around your brand tagline.
- Fight the urge to add more stuff on your site!
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
November 24th, 2010
In this podcast Glenn and Tom review and critique the Website MastersDegree.com. Hear their discussion and learn practical ideas on how to improve and market a Website on the Internet.
Visit www.MastersDegree.com and review the site as you listen to the podcast. Here is an outline of their discussion.
There are several questions to consider for this Website:
- What is the strategy of this Website?
- Do taglines describe the benefits of the company?
- How does the Website generate revenue?
- Who is the target market?
- How does the design meet the needs of the target market?
- Is the navigation easy to use and intuitive?
- How should content be structured on the Website?
- Is the Website SEO friendly?
- What are conversion points on the site?
- Much of the hard work on this site is done!
We end each podcast with an action item plan. What are the key action items for the listener?
- Start with a Web marketing plan and clear strategy
- Define how the site will produce revenue
- Develop traffic generation strategies
- Drive traffic to schools from the site
- Use intuitive search functions based on Web stats
- Develop an interactive questionnaire and degree profile
- Establish clearly defined conversion points
- Research AdSense, ShareASale, or other affiliate networks that may be an option
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
November 24th, 2010
In this podcast Glenn and Tom talk about the types of people using Facebook and other social media Websites. These users can be broken down by various profiles, each with benefits in Web marketing work. It is most important to understand the types of people that drive social media content in your marketplace. Here is an outline of their discussion.
What is a social networking or Facebook user profile?
- How people use Facebook and interact with it
- The two biggest differences are the readers and the writers.
- Each can have a big impact on your business and Website traffic.
- A few people drive Facebook as most are readers.
- The book “The Tipping Point” explains how this can happen.
- Review of Connectors – Mavens – Salespeople
How do these drivers behave?
- Connectors know a lot of people and relate and understand others.
- Mavens are information specialists that start word-of-mouth.
- Salespeople are persuaders that convince people to do things.
How should Web marketers work with these social media drivers?
- Foster the growth of these influential people.
- Have a great story to tell.
- Staff and Website content should interact with them.
- Be aware of how to handle a negative reaction.
- The Internet can lead to invisible tipping points.
We end each podcast with an action item plan. What are the key action items for the listener?
- Develop a social media strategy and do something.
- Read “Tipping Point”.
- Find the connectors, mavens and sales people in your network of customers, clients, referral sources, employees and other stake holders.
- Measure result in your stats and overall Web strategy.
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
September 27th, 2010
In this podcast Glenn and Tom talk about the Google’s Instant Search feature. They review how it impacts SEO, paid advertising on Google AdWords and other Internet marketing insights from this new Google feature. Here is an outline of their discussion.
What is Google Instant Search?
- Instant search results as you type
- Launched in September of 2010
- Do a Google search to see how it works
- Will reduce some “long-tail” searches
- 30% of searches are unique and this may change
- Unique searches make it harder for Google to run expensive ads
What does this mean for online marketers?
- It will change how novice searchers use Google
- Drives more traffic to large corporate Websites
- Increase high paying ad click-throughs
- Some change to long-tail searches
- The savvy searcher will ignore those results
- It will make searching faster
- Can be used as a keyword indicator
- Changes how impressions are tracked in AdWords
How does this benefit Google?
- Drives more clicks to paid ads for high volume searches
- Makes it faster to search for some users
- Good PR as they improve the search engine
- Simplifies and focuses searches
- Fewer long tail searches
- Continues their amazing technology
We end each podcast with an action item plan. What are the key action items for the listener?
- SEO is a constantly changing discipline and you have to stay in touch.
- Subscribe to Search Engine Land and other SEO newsletters.
- SEO is always best approached organically and strategically.
- Go use Google and search for your targeted terms.
- Look for the impact in your stats.
- Review what Google has to say about Google Instant
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
September 27th, 2010
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