Posts filed under 'Web Strategy'
Podcast Number 70 – November 2011
In this podcast Glenn and Tom review strategies and recommendations on meeting the needs of Website visitors who may not understand your Website or come from various market segments. Can a Website be everything for everyone? Or should it focus strictly on its target market?
Should Websites be expected to meet the needs or even be understood of all Web visitors?
- Remember the Seinfeld Soup Nazi?
- You don’t want your Website to follow that role.
- Look at the upside risk versus the downside risk.
- As a rule of thumb, keep the site understood by as many visitors as possible.
- Follow the 10-out-of-10 rule.
- Don’t assume any Website visitors “get it” just because you do!
- What if Bill Gates visits your home page?
How does a Website go about communicating with a broad ranges of users?
- Keep it simple and use direct, easily understood concrete terms.
- Landing pages should be easily understood.
- More detailed and market specific content should be in place on interior pages.
- Keep in mind the reading level of your visitors.
Is there a risk that the actual target market may be alienated?
- If you upset a segment with content, then buy a separate domain name because you will need multiple Websites.
- Research and talk to your target market and referral sources.
Where should Websites find a middle ground in these area?
- The best and most popular Websites have wide segments.
- The best Websites communicate broadly, even in niche areas.
Here are the action items from the Podcast:
- Analyze your market segments and understand each’s hot buttons and triggers.
- Understand and know how referral sources work on the Web.
- Use this to develop a messaging strategy and Website segmentation approach.
- Track your data and do user testing on broad segments and niches.
- We all tend to be focused too much on how we perceive the world, the Web forces to get out of this bubble or vacuum and better communicate to new and current target markets and referral sources.
Websites Discussed in the Podcast:
November 28th, 2011
Podcast Number 67 — September 2011
In this podcast Glenn and Tom review a Website submitted by a listener and Intuitive Website’s Podcast subscriber. The site is eMiniMind.com. Listen to the podcast to hear tips and suggestions to improve your Web marketing efforts.
Here are the action items from the Podcast.
- Simplify and work with a high-end graphic designer for consulting.
- Write simple clear taglines to drive conversions.
- Build on what is working offline.
- Organize the content and simplify the site map.
October 11th, 2011
Podcast Number 68 — September 2011
In this podcast Glenn and Tom review strategies and recommendations on establishing Web-based marketing campaigns that reach across several online marketing channels and tactics.
Here are the action items from the Podcast.
- Brainstorm a list of campaigns and ideas to test.
- Set-up tracking systems in Google Analytics and Website conversion points.
- Develop a promotional schedule and make sure all outlets are covered.
- Launch the program and don’t wait for it to be perfect!
October 11th, 2011
A review of four Websites Amazon, Barnes and Noble, Apple and Borders
Podcast Number 64 — March 2011
In this podcast Glenn and Tom discuss the importance of online publishing and its impact on Website marketing. They review key marketing strategies from Apple, Amazon, Barnes & Noble and Borders. Find out who are the winners and losers in selling content on the Web.
Here are the action items from the Podcast.
- Understand the importance of Web strategy.
- Know technology trends before they happen.
- Understand the importance of content and technology (online publishing).
- Learn more about online publishing and how this trend can be used to improve your Web marketing efforts.
March 28th, 2011
Welcome to the Intuitive Websites Internet Marketing Podcast, bringing you the country’s top podcast on the subject of Internet marketing. I am your host Glenn Thayer and today we are going to follow-up on our last podcast on how to make sales people Web marketers.
I am here with the CEO of Intuitive Websites, Thomas Young.
In this podcast Glenn and Tom follow-up on the previous podcast to answer a few questions from listeners and discuss this topic in more detail. Here is an outline of their discussion.
Don’t Underestimate Changes in Marketing and Sales
Several listeners responded to last month’s podcast about the changes in marketing sales due to the impact of the Internet on salespeople efforts to generate leads. Here is a follow-up to that discussion and action steps for salespeople that are on the fence in this area. Listen to the podcast recording to learn more.
Traditional Sales Roles Have Changed
- This is a fact that can’t be ignored
- You will drive negative results unless the
- salesperson adapts to the Web
- Customer and client roles have also changed
- Web marketing is driving changes in the buying and selling process
Think Strategic First
- Strategy and data solve the problem of “my opinion”
- Learn the Four Steps to Web marketing
- Use Web content to drive traffic and sales leads as a lead generation strategy
- Read Seth Godin’s books and Web content
Great Salespeople Will Get it Right
Improve your selling skills and get Web savvy
A transition in efforts is very important
The Web is an important supplement to what you already do well
This new type of salesperson will be hired and be successful
Work the Data, Follow-Up and Conversion Rates
- All Websites should convert at 2% or better
- Poorly converting Websites should be fixed
- Content and usability are key to conversions
- Integrate with your CRM process to automate sales and Web marketing
- Use email to drive new leads and stay in touch
We end each podcast with an action item plan. What are the key action items for the listener?
- Learn more about Web marketing, the Four Step Process
- Revise your Web marketing strategy
- Pay attention to trends, read newsletters and watch stats
- Apply Web principles to your marketing
- Think into the future and be ready for the change!
This has been the Intuitive Websites Internet Marketing Podcast for more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
March 2nd, 2011
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