Posts filed under 'Podcasts'
Welcome to the Intuitive Websites Internet Marketing Podcast, bringing you the country’s top podcast on the subject of Internet marketing. I am your host Glenn Thayer and today we are going to follow-up on our last podcast on how to make sales people Web marketers.
I am here with the CEO of Intuitive Websites, Thomas Young.
In this podcast Glenn and Tom follow-up on the previous podcast to answer a few questions from listeners and discuss this topic in more detail. Here is an outline of their discussion.
Don’t Underestimate Changes in Marketing and Sales
Several listeners responded to last month’s podcast about the changes in marketing sales due to the impact of the Internet on salespeople efforts to generate leads. Here is a follow-up to that discussion and action steps for salespeople that are on the fence in this area. Listen to the podcast recording to learn more.
Traditional Sales Roles Have Changed
- This is a fact that can’t be ignored
- You will drive negative results unless the
- salesperson adapts to the Web
- Customer and client roles have also changed
- Web marketing is driving changes in the buying and selling process
Think Strategic First
- Strategy and data solve the problem of “my opinion”
- Learn the Four Steps to Web marketing
- Use Web content to drive traffic and sales leads as a lead generation strategy
- Read Seth Godin’s books and Web content
Great Salespeople Will Get it Right
Improve your selling skills and get Web savvy
A transition in efforts is very important
The Web is an important supplement to what you already do well
This new type of salesperson will be hired and be successful
Work the Data, Follow-Up and Conversion Rates
- All Websites should convert at 2% or better
- Poorly converting Websites should be fixed
- Content and usability are key to conversions
- Integrate with your CRM process to automate sales and Web marketing
- Use email to drive new leads and stay in touch
We end each podcast with an action item plan. What are the key action items for the listener?
- Learn more about Web marketing, the Four Step Process
- Revise your Web marketing strategy
- Pay attention to trends, read newsletters and watch stats
- Apply Web principles to your marketing
- Think into the future and be ready for the change!
This has been the Intuitive Websites Internet Marketing Podcast for more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
March 2nd, 2011
In this podcast Glenn and Tom talk about strategies and methods for to converting sales people into Web marketers.
Here is an outline of their discussion:
Why is it important to convert sales staff to Web marketing staff?
- Selling by prospecting is dead
- Lead generation is the key
- The Web is the best lead generator in history
- Sales people are perfect for this job!
- The basics of selling apply to a Website
- Salespeople will continue to sell
- They become an expert in their marketplace via Web content
How should a company go about doing this?
- Train sales people on database marketing
- Train sales people on Web marketing
- Sales people should how to generate leads on the Web
- eCommerce Websites replace the traditional sales person
- Integrate the sales team with the Web.
How do you find sales people that can do the job effectively?
- People are more Web savvy and comfortable learning Web technologies
- It is easier today thanks to Facebook!
- Look for sales staff that have a passion for the Web
- Incentivize and reward them based on these new skills
We end each podcast with an action item plan. What are the key action items for the listener?
- Evaluate your sales force for possible Web marketers
- Set-Up an CRM system and develop a database and content
- Develop an annual plan of database marketing, content development and a lead conversion strategy from your Website.
- Integrate the Website into the sales team.
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
January 21st, 2011
In this podcast Glenn and Tom talk about Web marketing trends for 2011.
Here is an outline of their discussion.
What are a few trends in Internet marketing for 2011?
There are four key trends to discuss:
- Continued growth in eCommerce
- The decline of Google as a search resource
- Growth in email and text messaging in Web marketing
- Growth in an effective mobile Internet
What is driving growth in each area?
- Increased demographics on eCommerce Websites
- Websites other than Google and Facebook
- Incredible variety of products and specialties
- Mobile devices driven by Apple products
- The smartest companies win as the recession fades
What is the role for Google in 2011?
- Stronger Google local results
- Lower Pay-Per-Click (PPC) charges
- A net increase in PPC for smaller companies
- Tools for Web marketers
- Practical and focused approaches
- Social networking and Facebook
- The Yellow Pages and Google
Can email and texting grow anymore?
- Email marketing and texting will grow as new demographics drive texting
- Many companies still don’t have a corporate email program
- Many companies run terrible email programs
- Spam will decrease in effectiveness
Let’s talk about the mobile Internet.
- iPad, iPhone and iPod
- People want it now!
- People are on the move
We end each podcast with an action item plan. What are the key action items for the listener?
- Build an eCommerce strategy sooner rather than later
- Take a look at Magento as an eCommerce platform
- Explore all options for driving traffic
- Develop an email marketing program today
- Test your Website on mobile devices, including the iPad
- Stay active and current on Web trends and stay ahead of competition.
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
January 21st, 2011
In this podcast Glenn and Tom review and critique the Website MastersDegree.com. Hear their discussion and learn practical ideas on how to improve and market a Website on the Internet.
Visit www.MastersDegree.com and review the site as you listen to the podcast. Here is an outline of their discussion.
There are several questions to consider for this Website:
- What is the strategy of this Website?
- Do taglines describe the benefits of the company?
- How does the Website generate revenue?
- Who is the target market?
- How does the design meet the needs of the target market?
- Is the navigation easy to use and intuitive?
- How should content be structured on the Website?
- Is the Website SEO friendly?
- What are conversion points on the site?
- Much of the hard work on this site is done!
We end each podcast with an action item plan. What are the key action items for the listener?
- Start with a Web marketing plan and clear strategy
- Define how the site will produce revenue
- Develop traffic generation strategies
- Drive traffic to schools from the site
- Use intuitive search functions based on Web stats
- Develop an interactive questionnaire and degree profile
- Establish clearly defined conversion points
- Research AdSense, ShareASale, or other affiliate networks that may be an option
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
November 24th, 2010
In this podcast Glenn and Tom talk about the types of people using Facebook and other social media Websites. These users can be broken down by various profiles, each with benefits in Web marketing work. It is most important to understand the types of people that drive social media content in your marketplace. Here is an outline of their discussion.
What is a social networking or Facebook user profile?
- How people use Facebook and interact with it
- The two biggest differences are the readers and the writers.
- Each can have a big impact on your business and Website traffic.
- A few people drive Facebook as most are readers.
- The book “The Tipping Point” explains how this can happen.
- Review of Connectors – Mavens – Salespeople
How do these drivers behave?
- Connectors know a lot of people and relate and understand others.
- Mavens are information specialists that start word-of-mouth.
- Salespeople are persuaders that convince people to do things.
How should Web marketers work with these social media drivers?
- Foster the growth of these influential people.
- Have a great story to tell.
- Staff and Website content should interact with them.
- Be aware of how to handle a negative reaction.
- The Internet can lead to invisible tipping points.
We end each podcast with an action item plan. What are the key action items for the listener?
- Develop a social media strategy and do something.
- Read “Tipping Point”.
- Find the connectors, mavens and sales people in your network of customers, clients, referral sources, employees and other stake holders.
- Measure result in your stats and overall Web strategy.
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
September 27th, 2010
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