Internet Marketing Podcast, Web Usability Blog - Intuitive Websites

Webtrends

Listen to this podcast for web trends and how these can effect your business and drive your web marketing approach.

• More than ever people are shopping on the web.
• More potential business partners/clients are using the web as a first evaluation of your company. Businesses can no longer afford to have subpar look and feel.
• Most individual web users make credibility/trust judgments based on the look and feel of your Website.
• 55-60% of shopping cart visitors abandon the cart. On average over 50% of web users "bounce" - leave a site without looking at another page. Web marketers need to take steps to make their sites "sticky".
• Web marketers must analyze their statistics and do user testing to see where users are having difficulty and correct these obstacles.

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Add comment March 3rd, 2008

Online Branding

In this podcast we study online branding.

Everything on your Website is branding: Logo, Graphics, Colors, Font, Content, Usability, Navigation, Photographs.

The Web has created a new impression of branding, much more personal and internally focused. How does a business owner know if their Website is branding correctly? Listen to this podcast for timely tips and strategies.

 Intuitive Websites Internet Marketing Podcast 29 - Online Branding [16:38m]: Play Now | Play in Popup | Download (1815)

Add comment February 7th, 2008

Diving into the Sales Process

In this podcast, we dig deeper into the integration of your Website and your sales process. The web has changed the traditional sales process by redefining the prospecting phase of a sale. By the time a visitor to your Website contacts you, they have already done the prospecting for you. Additionally, companies need to move into the sales process in "web time" or lose the sale to more nimble competitors.

This podcast will help you view the web as a critical first phase of your overall sales process.

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Add comment January 23rd, 2008

Work Those Web Leads!

Companies often underestimate the value of web leads. Users who submit their personal information have already done their homework and have decided to approach you! This podcast will help you:

• Appreciate how advanced these leads are
• Move from web marketing to the sales process
• Use technology to automate incoming leads (but DO include a personalized followup as well!)

The goal is to talk to people while they are still on your Website!

 Standard Podcast [16:18m]: Play Now | Play in Popup | Download (1432)

Add comment December 28th, 2007

Getting Conversions from Your Site

In this podcast, we look at using your Website to convert and forms of conversion.

• Generating sales leads
• Building your customer base
• E-commerce purchases
• Building an email list
• Creating webinar signups
• Getting forms filled out
• Responding to web leads very swiftly
• Encouraging links to your site
• Getting your media watched or listened to
• Tracking offline conversions, phone, visits, etc.

We also discuss types of conversions, online and offline.

 Standard Podcast [18:54m]: Play Now | Play in Popup | Download (1590)

Add comment November 9th, 2007