How to get results from user testing with very little money:
- Software tools for user testing
- Planning and recruiting tips
- How to run a quick and simple user testing session
- User testing videos to improve a site's conversions
Standard Podcast [20:09m]:
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November 19th, 2008
You will learn:
- How to put your time to good use when marketing online.
- The importance of Website ROI
- Focus on call to action and direct response from customers
- How to make use of social networking
- Lower your bounce rate to increase conversions
- What can you give away?
- How to make the most use of Website content
Standard Podcast [21:28m]:
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November 7th, 2008
In this podcast, we discuss Netflix as a model for effective Internet Marketing. On this site, you see the principles of web marketing in action:
- Make it instantly clear — with messaging, headlines, navigation and graphics — exactly what the site is for.
- Move users to a clear conversion - on this site the conversion sweeps the user from left to right.
- Make every button count - this site has no wasted space
- Place non-essential, non-converting navigation separate from the main, converting nav
This and other examples are outlined in this podcast.
Standard Podcast [20:24m]:
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October 5th, 2008
In this podcast, we explore the principles behind the effective presentation of real estate and new homes on the Web.
- Use lots of photos
- Be sure to have a path to conversion
- Make sure visuals are attractive
- Make sure users have access to plenty of information
These and other principles are presented as universal tips for any Website.
Standard Podcast [18:55m]:
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August 25th, 2008
Listen to this podcast for web trends and how these can effect your business and drive your web marketing approach.
- More than ever people are shopping on the web.
- More potential business partners/clients are using the web as a first evaluation of your company. Businesses can no longer afford to have subpar look and feel.
- Most individual web users make credibility/trust judgments based on the look and feel of your Website.
- 55-60% of shopping cart visitors abandon the cart. On average over 50% of web users "bounce" - leave a site without looking at another page. Web marketers need to take steps to make their sites "sticky".
- Web marketers must analyze their statistics and do user testing to see where users are having difficulty and correct these obstacles.
Standard Podcast [15:22m]:
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March 3rd, 2008
