Posts filed under 'Internet Marketing'
Podcast Number 68 — September 2011
In this podcast Glenn and Tom review strategies and recommendations on establishing Web-based marketing campaigns that reach across several online marketing channels and tactics.
Here are the action items from the Podcast.
- Brainstorm a list of campaigns and ideas to test.
- Set-up tracking systems in Google Analytics and Website conversion points.
- Develop a promotional schedule and make sure all outlets are covered.
- Launch the program and don’t wait for it to be perfect!
October 11th, 2011
A review of four Websites Amazon, Barnes and Noble, Apple and Borders
Podcast Number 64 — March 2011
In this podcast Glenn and Tom discuss the importance of online publishing and its impact on Website marketing. They review key marketing strategies from Apple, Amazon, Barnes & Noble and Borders. Find out who are the winners and losers in selling content on the Web.
Here are the action items from the Podcast.
- Understand the importance of Web strategy.
- Know technology trends before they happen.
- Understand the importance of content and technology (online publishing).
- Learn more about online publishing and how this trend can be used to improve your Web marketing efforts.
March 28th, 2011
Welcome to the Intuitive Websites Internet Marketing Podcast, bringing you the country’s top podcast on the subject of Internet marketing. I am your host Glenn Thayer and today we are going to discuss Web marketing and mobile devices.
I am here with the CEO of Intuitive Websites, Thomas Young.
In this podcast Glenn and Tom talk about strategies for Web marketing to mobile devices like the smart phones and iPads. Here is an outline of their discussion.
The Future of Mobile Devices
Fastest growing devices in the tech world and for Web access are small mobile devices like smart phones and iPads
They are creating a new perspective on the use of technology
These devises are still in the adopter stage
More models coming soon to compete with iPads
Read “Dealers of Lightning” on your iPad to learn more about trends
How People Use Mobile Devices
Mobile devises are very basic and not that deep
The trend is toward more detail needed from mobile devises
Mobile devices will begin to replace laptops in everyday use
iPhone versus iPad
Size matters!
The iPad has a large screen and is easy to use and buy online
eCommerce sales on the iPad are double sales for smart phones.
How to Market to these Devices
What are your goals?
What is the strategy?
How do your customers use these devices?
Use of Mobile Apps Versus Websites
Must know how people see your company on the mobile Web
Keep it much more simple, with a strong interface
Sample each device to understand what users see
We end each podcast with an action item plan. What are the key action items for the listener?
Review your Web stats to develop a profile of the mobile user
Look at your Website on mobile devices
Research and survey the possibilities of application development
Set a plan in motion to meet the needs of mobile device users
Consider a strategy for mobile apps and Websites
This has been the Intuitive Websites Internet Marketing Podcast for more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
March 2nd, 2011
Welcome to the Intuitive Websites Internet Marketing Podcast, bringing you the country’s top podcast on the subject of Internet marketing. I am your host Glenn Thayer and today we are going to follow-up on our last podcast on how to make sales people Web marketers.
I am here with the CEO of Intuitive Websites, Thomas Young.
In this podcast Glenn and Tom follow-up on the previous podcast to answer a few questions from listeners and discuss this topic in more detail. Here is an outline of their discussion.
Don’t Underestimate Changes in Marketing and Sales
Several listeners responded to last month’s podcast about the changes in marketing sales due to the impact of the Internet on salespeople efforts to generate leads. Here is a follow-up to that discussion and action steps for salespeople that are on the fence in this area. Listen to the podcast recording to learn more.
Traditional Sales Roles Have Changed
- This is a fact that can’t be ignored
- You will drive negative results unless the
- salesperson adapts to the Web
- Customer and client roles have also changed
- Web marketing is driving changes in the buying and selling process
Think Strategic First
- Strategy and data solve the problem of “my opinion”
- Learn the Four Steps to Web marketing
- Use Web content to drive traffic and sales leads as a lead generation strategy
- Read Seth Godin’s books and Web content
Great Salespeople Will Get it Right
Improve your selling skills and get Web savvy
A transition in efforts is very important
The Web is an important supplement to what you already do well
This new type of salesperson will be hired and be successful
Work the Data, Follow-Up and Conversion Rates
- All Websites should convert at 2% or better
- Poorly converting Websites should be fixed
- Content and usability are key to conversions
- Integrate with your CRM process to automate sales and Web marketing
- Use email to drive new leads and stay in touch
We end each podcast with an action item plan. What are the key action items for the listener?
- Learn more about Web marketing, the Four Step Process
- Revise your Web marketing strategy
- Pay attention to trends, read newsletters and watch stats
- Apply Web principles to your marketing
- Think into the future and be ready for the change!
This has been the Intuitive Websites Internet Marketing Podcast for more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
March 2nd, 2011
In this podcast Glenn and Tom talk about strategies and methods for to converting sales people into Web marketers.
Here is an outline of their discussion:
Why is it important to convert sales staff to Web marketing staff?
- Selling by prospecting is dead
- Lead generation is the key
- The Web is the best lead generator in history
- Sales people are perfect for this job!
- The basics of selling apply to a Website
- Salespeople will continue to sell
- They become an expert in their marketplace via Web content
How should a company go about doing this?
- Train sales people on database marketing
- Train sales people on Web marketing
- Sales people should how to generate leads on the Web
- eCommerce Websites replace the traditional sales person
- Integrate the sales team with the Web.
How do you find sales people that can do the job effectively?
- People are more Web savvy and comfortable learning Web technologies
- It is easier today thanks to Facebook!
- Look for sales staff that have a passion for the Web
- Incentivize and reward them based on these new skills
We end each podcast with an action item plan. What are the key action items for the listener?
- Evaluate your sales force for possible Web marketers
- Set-Up an CRM system and develop a database and content
- Develop an annual plan of database marketing, content development and a lead conversion strategy from your Website.
- Integrate the Website into the sales team.
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
January 21st, 2011
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