Posts filed under 'Internet Marketing'
Podcast Number 65 – July 2011
In this podcast Glenn and Tom discuss strategies for dealing with shipping in online sales and eCommerce Websites. Shipping is one of the most important considerations in the user’s interaction with an eCommerce Website. There are many variables needed to evaluate before developing a shipping strategy that meets user needs and maximizes sales and conversions.
Why is shipping so important to Website conversions?
- It is one of the most important considerations in the pricing equation.
- Many strategies need to be considered beyond price.
- Delivery time is a big factor.
- Product condition during transport.
- Product receipt and the user’s location.
- Delivery method and user’s impression of their service.
- Return and customer service.
- International issues.
What do users look for in online shipping costs and processes?
- Users want it free and delivered right now.
- Users are very smart and sensitive to shipping polices and pricing.
- An explanation of shipping policies that is in their favor is needed.
- Turn shipping into a win-win and an advantage for the Website.
- Offer return shipping if it fits in your pricing model.
- See the Zappos and Amazon Websites for examples.
What are considerations from the Website marketer and business manager?
- Don’t take shipping lightly or just pass through your costs with a mark-up.
- Shipping should not be a way to improve margins.
- Think of shipping strategical and develop a plan.
- Understand the numbers and the supply/demand issues around pricing.
- Be aware of how online sales tax impacts users and shipping costs.
Here are the action items from the Podcast:
- Understand the financials and pricing issues around selling your products with shipping included.
- Use this financial information to drive shipping and pricing strategies.
- Write up your online shipping policies and explain how you do it.
- Talk to your target market about shipping through informal surveys.
- Research your direct and indirect competitors.
- Map out the shipping process before the site is built.
- Work with your shipping partner to figure out these issues, they also want you to sell and ship your products.
November 5th, 2011
Podcast Number 67 — September 2011
In this podcast Glenn and Tom review a Website submitted by a listener and Intuitive Website’s Podcast subscriber. The site is eMiniMind.com. Listen to the podcast to hear tips and suggestions to improve your Web marketing efforts.
Here are the action items from the Podcast.
- Simplify and work with a high-end graphic designer for consulting.
- Write simple clear taglines to drive conversions.
- Build on what is working offline.
- Organize the content and simplify the site map.
October 11th, 2011
Podcast Number 68 — September 2011
In this podcast Glenn and Tom review strategies and recommendations on establishing Web-based marketing campaigns that reach across several online marketing channels and tactics.
Here are the action items from the Podcast.
- Brainstorm a list of campaigns and ideas to test.
- Set-up tracking systems in Google Analytics and Website conversion points.
- Develop a promotional schedule and make sure all outlets are covered.
- Launch the program and don’t wait for it to be perfect!
October 11th, 2011
A review of four Websites Amazon, Barnes and Noble, Apple and Borders
Podcast Number 64 — March 2011
In this podcast Glenn and Tom discuss the importance of online publishing and its impact on Website marketing. They review key marketing strategies from Apple, Amazon, Barnes & Noble and Borders. Find out who are the winners and losers in selling content on the Web.
Here are the action items from the Podcast.
- Understand the importance of Web strategy.
- Know technology trends before they happen.
- Understand the importance of content and technology (online publishing).
- Learn more about online publishing and how this trend can be used to improve your Web marketing efforts.
March 28th, 2011
Welcome to the Intuitive Websites Internet Marketing Podcast, bringing you the country’s top podcast on the subject of Internet marketing. I am your host Glenn Thayer and today we are going to discuss Web marketing and mobile devices.
I am here with the CEO of Intuitive Websites, Thomas Young.
In this podcast Glenn and Tom talk about strategies for Web marketing to mobile devices like the smart phones and iPads. Here is an outline of their discussion.
The Future of Mobile Devices
Fastest growing devices in the tech world and for Web access are small mobile devices like smart phones and iPads
They are creating a new perspective on the use of technology
These devises are still in the adopter stage
More models coming soon to compete with iPads
Read “Dealers of Lightning” on your iPad to learn more about trends
How People Use Mobile Devices
Mobile devises are very basic and not that deep
The trend is toward more detail needed from mobile devises
Mobile devices will begin to replace laptops in everyday use
iPhone versus iPad
Size matters!
The iPad has a large screen and is easy to use and buy online
eCommerce sales on the iPad are double sales for smart phones.
How to Market to these Devices
What are your goals?
What is the strategy?
How do your customers use these devices?
Use of Mobile Apps Versus Websites
Must know how people see your company on the mobile Web
Keep it much more simple, with a strong interface
Sample each device to understand what users see
We end each podcast with an action item plan. What are the key action items for the listener?
Review your Web stats to develop a profile of the mobile user
Look at your Website on mobile devices
Research and survey the possibilities of application development
Set a plan in motion to meet the needs of mobile device users
Consider a strategy for mobile apps and Websites
This has been the Intuitive Websites Internet Marketing Podcast for more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
March 2nd, 2011
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