Posts filed under 'Internet Marketing'
One of the key indicators in Google Analytics is your bounce rate. This tracks visitors to your site that leave immediately and “bounce” of the site. Bounce rates average around 50-60%. A good bounce rate is 20-30%.
In order to lower your bounce rate and keep people on your site you must two two things. First, great Website content needs to pulls users into the Website and second, you must draw the right traffic into the Website. Here are a few tips for getting the right traffic.
Optimize your site for your brand and keep your online brand consistent with your offline brand. our company name should match your Website address and it should be extremely easy for users t o know who you are based on your offline promotions and find your site when they search on your company name.
Look for niches in your key word research. Avoid the trap of competitive key word searches and find many groups of niche key words.
Take advantage of Google local and optimize for local searches.
Develop an email program with great value-added content that brings people back to your Website. Send out your email newsletter once a month.
Four ideas to get better qualified traffic.
Tom
May 7th, 2008
Listen to this podcast for web trends and how these can effect your business and drive your web marketing approach.
- More than ever people are shopping on the web.
- More potential business partners/clients are using the web as a first evaluation of your company. Businesses can no longer afford to have subpar look and feel.
- Most individual web users make credibility/trust judgments based on the look and feel of your Website.
- 55-60% of shopping cart visitors abandon the cart. On average over 50% of web users "bounce" - leave a site without looking at another page. Web marketers need to take steps to make their sites "sticky".
- Web marketers must analyze their statistics and do user testing to see where users are having difficulty and correct these obstacles.
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March 3rd, 2008
For those of you that follow our Blog, Podcast and email newsletters we hope you have been patient. Since launching our new Website earlier this year and better defining our Intuitive Websites four step process, we have been very busy with new client work.
The good news is that we will soon be launching Webinars and an interactive slide presentation to educate Web marketing professionals on the four steps to success on the Internet.
In the meantime, keep listening to our Podcasts and look for a lot of new content coming soon about the four steps to online success.
Tom
August 14th, 2007
In this second part of the series, we examine the power of webinars, link exchanges, blogs, rss feeds, podcasts, and more.
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June 6th, 2007
The Colorado Springs Gazette (Sunday, March 5, 2006) recently reported that “efficiency [is] essential to e-shopping.” This is nothing new to us at Intuitive Websites, since our mantra has always been to get inside the head of the user. It just provides more evidence that the truth is with the user.
A poll of 775 consumers by Allurent, Inc. shows that 82 percent would be less likely to return to a site where they had a frustrating experience. Thirty-three percent say they may not shop at the company’s brick and mortar store after a bad online experience. “And 55% of consumers surveyed said that a frustrating shopping experience online negatively impacts their overall opinion of that retailer.”
In addition to issues with high shipping costs, pricing, and inventory problems, other issues that led to negative online shopping experiences included:
-poor site navigation
-problems with checkout
-inadequate browsing capabilities
-not enough product details to close the sale
And, 51% said they abandoned their shopping cart because the checkout process was too lengthy.
Lisa
March 6th, 2006
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