Internet Marketing Podcast, Web Usability Blog – Intuitive Websites

10 Things that All Websites Should Do, Part 2

In this podcast, we examine 10 things that every Website should do, presented in two parts, concluding with items six through 10.

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6. Have user testing done
7. Work on and offline
8. Get excellent ROI
9. Be the best in your field
10. Be content rich – use all media to add great content and detail to your site

Add comment February 11th, 2009

Social Networking and Web 2.0 for Businesses on the Internet Part 1

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What is marketing and sales via social networking or Web 2.0?.

Website Examples:
MySpace
YouTube
Facebook (150 million users)
Second Life
Twitter
LinkedIn (Business Networking)
Plaxo

What are the key action items for the listener?

• Task someone with the action plan of social marketing.
• Find your target market on these sites.
• Build and support your community or build one.
• Be appropriate, don’t let it backfire, don’t be rude.
• Doing what has been done offline well, online.

Add comment January 16th, 2009

Podcast Alley

My Podcast Alley feed! {pca-1748c8dfedac1afa8ceb89e32006067f}

Add comment January 5th, 2009

Easy and Cheap Usability Testing

Standard Podcast [ 20:09 ] Play Now | Play in Popup | Download

How to get results from user testing with very little money:

• Software tools for user testing
• Planning and recruiting tips
• How to run a quick and simple user testing session
• User testing videos to improve a site's conversions

7 comments November 19th, 2008

The 10 Out of 10 People Rule

What do 10 random people think about your Website?  If the answers vary from person to person, then you are breaking the 10 out of 10 user rule. This rule states that if 10 people visit a Website they must ALL understand what the Website is about and what they should do on the site.  Most Websites break this rule as each user has a different impression of how to use the Website and what the company does. Make sure ten out of ten people understand the various parts of your Website so it does not break this very important rule.

To do this, simply ask yourself the question, "Will ten out of ten people understand this part of the Website?"  Ask this about the Website's navigation design, usability, content, photos, graphics, links and other critical areas most commonly visited and seen by users.

The bottom line is this:  the more people understand your Website, the higher the conversion rate.  Set a target that ten out of ten visitors to your site will understand the Website's messaging and how to use the Website to meet their needs.

Add comment August 12th, 2008