Internet Marketing Podcast, Web Usability Blog – Intuitive Websites

Website Budgets

June 5th, 2010 Intuitive Websites

In this podcast Glenn and Tom talk about setting budgets for Website development and Web marketing work, an important topic in today’s economy. Here is an outline of their discussion.

What does it cost to build a Website?

• This is an easy question to ask, but not so easy to answer
• First determine what platform the site will be built on
• CMS – HTML – DreamWeaver, etc…
• Also, review the required functionality of the Website
• Secondly, determine the amount of design needed
• Third, review the actual components of the Website, content, graphics, photos, videos and other elements
• These elements drive your budgets, which are almost all based on staff hours
• Budgets and pricing have begun to stabilize with less variance

What are the various parts of a Website project and how do they get broken into budgets?

• Review the Intuitive Websites Four Step Process
• Strategic planning
• Design elements
• Technology platform
• Functionality
• eCommerce or catalog Website
• Written content
• Photography, video, audio and other media
• Marketing the site on an ongoing basis

What drives variations in Website budgets and pricing?

• Knowledge and skill base of the Web marketer/designer/developer
• ROI and expected results from the Website, see the Website ROI Calculator.
• Client’s understanding of Web marketing is critical to getting the budget right
• Project leadership and management
• Development schedules and meeting deadlines
• You pay what you get for…

We end each podcast with an action item plan. What are the key action items for the listener?

• Re-visit your goals and Web strategy
• Test ROI estimates and budget forecasts
• Visit the ROI calculator on our Website
• Get educated about Web technologies, design, marketing, content and all other Web issues and Website elements.
• Know what you are paying for!

This has been the Intuitive Websites Internet Marketing Podcast for more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.

 

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Entry Filed under: Design and Technology, Internet Marketing, Podcasts