Comments on: Microsites and Multiple Websites http://www.intuitiveblog.com/2010/06/05/microsites-and-multiple-websites/ The Intuitive Websites podcast is loaded with practical ideas to help you develop a cool site that engages your visitors and provides hot returns to your business. Designed for individuals and teams responsible for managing Web marketing efforts, each program shares links to related online resources and an action plan. Tue, 24 Jan 2012 13:43:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: MicroSites http://www.intuitiveblog.com/2010/06/05/microsites-and-multiple-websites/comment-page-1/#comment-2088 MicroSites Wed, 06 Apr 2011 07:59:14 +0000 http://www.intuitiveblog.com/?p=302#comment-2088 Hi! this sit is new for me . after read this increase my knowledge. nice work. keep it up. Thanks for sharing. Hi! this sit is new for me . after read this increase my knowledge. nice work. keep it up.
Thanks for sharing.

]]> By: Brett Satterfield http://www.intuitiveblog.com/2010/06/05/microsites-and-multiple-websites/comment-page-1/#comment-2068 Brett Satterfield Tue, 08 Jun 2010 01:27:51 +0000 http://www.intuitiveblog.com/?p=302#comment-2068 The best example I have seen of an e-commerce site utilizing a bunch of micro sites is Hayneedle, www.hayneedle.com. They have over 200 different domain names under one site. These sites range from home & garden products to sports to pets to seasonal products and gifts. Most of their domain names are high quality, short domains, such as birdbaths.com, hammocks.com, etc. If they were not able to secure a keyword specific domain, they purchased the next closest thing, such as doormatsource.com, simplymirrors.com, etc. I'm not sure if this strategy is penalized by Google, but since they actively use each one of these sites it seems to be ok. If someone was just buying old domains with relatively high PR just to link to their domain that would obviously be frowned upon. Hayneedle's goal is to buy domains for specific categories that use keywords with high search traffic. When searching for a set of keyword(s) such as "hammocks", Google will factor in that Hayneedle has a domain called hammocks.com. From a purely user perspective, having these micro sites helps keep users attention on focused topics. Plus they do a very good job of integrating those sites. No matter how a user drops into one of their sites, they allow the user to navigate to their 200 plus websites with one click of a button, but if they are only interested in one specific micro site they are not distracted. To boot, their management team is full of top notch individuals. Their executive team includes individuals who held high ranking positions at Wal-Mart, Google, Amazon.com, J Crew, etc. The best example I have seen of an e-commerce site utilizing a bunch of micro sites is Hayneedle, http://www.hayneedle.com. They have over 200 different domain names under one site. These sites range from home & garden products to sports to pets to seasonal products and gifts. Most of their domain names are high quality, short domains, such as birdbaths.com, hammocks.com, etc. If they were not able to secure a keyword specific domain, they purchased the next closest thing, such as doormatsource.com, simplymirrors.com, etc.

I’m not sure if this strategy is penalized by Google, but since they actively use each one of these sites it seems to be ok. If someone was just buying old domains with relatively high PR just to link to their domain that would obviously be frowned upon.

Hayneedle’s goal is to buy domains for specific categories that use keywords with high search traffic. When searching for a set of keyword(s) such as “hammocks”, Google will factor in that Hayneedle has a domain called hammocks.com.

From a purely user perspective, having these micro sites helps keep users attention on focused topics. Plus they do a very good job of integrating those sites. No matter how a user drops into one of their sites, they allow the user to navigate to their 200 plus websites with one click of a button, but if they are only interested in one specific micro site they are not distracted.

To boot, their management team is full of top notch individuals. Their executive team includes individuals who held high ranking positions at Wal-Mart, Google, Amazon.com, J Crew, etc.

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