Internet Marketing Podcast, Web Usability Blog – Intuitive Websites

Google News and Website PR

In this podcast Glenn and Tom talk about Google News and online PR as a
method for driving traffic to your Website. One of our clients requested
this topic, Brett from HardtoFindItems.com.

Google News and Website PR [ 15:43 ] Play Now | Play in Popup | Download

What is Google News?

• The future of news and information.
• Online news portal, like a newspaper on the Web backed by the power of
  Google.
• It can be customized for each user.
• Extremely current and updates can be posted immediately see Google
  latest news.
• All stories are included and can be very niche.
• Google fast flip lets the user see all their favorite news sites in
  one place.
• Another way to get your pages indexed by Google.

How can companies and Websites take advantage of Google News PR online?

• First develop a content distribution strategy.
• Know the difference between information and news.
• Your PR must be relevant news.
• Find the PR sites to submit your custom news articles.
• Press releases should be very relevant and key word rich.
• Include the right contact info in each release.
• Have a strategy for conversion from PR traffic.
• Your news can be fed anywhere online where it is relevant.
• It supplements your current content strategies.

Here is a List of Free PR Websites and their Alexia rank:

• http://mashable.com/2007/10/20/press-releases/
• Free-Press-Release.com (2,425)
• 24-7pressrelease.com (Alexa Ranks: 12,951)
• clickpress.com (16,379)
• ecommwire.com (29,418)
• free-press-release-center.info (23,322)
• i-newswire.com (12,808)
• newswiretoday.com (22,199)
• pr9.net.com (15,806)
• prbuzz.com (118,660)
• prcompass.com (85,418)
• prurgent.com (17,766)
• pressabout.com (20,259)
• pressmethod.com (19,814)
• prleap.com (23,091)
• prlog.org (1,243)
• theopenpress.com (26,034)

Here are two very good paid PR Websites:

• PR.com
• PRWeb.com

Who is going to do all this work?

Brafton.com, HelpaReporter.com, IntuitiveWebsites.com and related sites
can write PR articles for you.

We end each podcast with an action item plan. What are the key action
items for the listener?

• Develop a content strategy for news and PR about your Website.
• Review the major PR sites we have discussed and find the best one for
  you.
• Assign writing to an internal or external team member.
• Track results and monitor search engine rankings and traffic.
• Track conversions back to the press releases.

This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.

Add comment March 22nd, 2010

Celebrating Podcast Number 50!

This is podcast number 50 for Intuitive Websites. In this podcast Tom and Glenn discuss podcasting in general and take a look back at four years of Web marketing podcasts.

Celebrating Podcast Number 50 [ 14:04 ] Play Now | Play in Popup | Download

Why do 50 free podcasts?

• We started doing podcasts in Feb. 2006.
• Our company focus is on training.
• People can multi-task as they listen.
• We want to help people understand the Web, most don’t.
• Some hire us to implement, but most just listen to the podcasts.
• Provides us with credibility and a chance to show that we know this field.

What have been a few of the key learning points from the podcasts?

• The comprehensive nature of the podcasts and Web marketing.
• The four step processes is covered in detail.
• Much information in a complex area of Web marketing.

More questions: Do Intuitive Websites’ clients do podcasting?

Why or why not?

What are future plans for the podcasts?

We end each podcast with an action item plan. What are the key action items for the listener?

• Go listen to our podcasts and take notes.
• You can find the podcasts on iTunes and our Websites.
• Start your own podcast channel and blog.
• Contact us with topics for future podcasts.

This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.

Add comment March 15th, 2010