Archive for October, 2009
How should a company talk about themselves on their Website?
- Always easiest to talk about yourself.
- Develop an “About Us” page.
- This is the place where people come to learn more about your company.
- Take it seriously.
- If done right, it can drive conversions.
- Users look for value first then want to learn more about your company.
- Opportunity to build trust and credibility.
- The “About Us” page reinforces the brand.
What should be included in the “About Us” page?
- Philosophy and business approach.
- Company history.
- Bios and photos of team members/staff.
- Client lists, case studies, and testimonials.
- Location photos.
- Videos, photos and other content that describe your company
But, how does the “About Us” page drive conversions? First, a visit here shows a high level of interest. The visitor is highly qualified; a trip to this page is likely, not random. Build the credibility and trust the visitor is looking for, then make it easy for them to convert from this page.
Action Plan:
- Create, write or improve your “About Us” page.
- Make the “About Us” page visible on the main navigation.
- Get user feedback on the page and edit as needed.
- Include the items mentioned in this podcast.
- Keep the page current, review it often.
- Measure the stats and conversions from this page.
This has been the Intuitive Websites Internet Marketing Podcast for more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
October 27th, 2009
Once you have made the time to write Website Content, here are a few tips on writing content that will get conversions and provide a strong ROI. Content is critical to Web success and plays a big role in getting conversions. Content can be many things:
- Taglines
- Headers
- Blocks of text
- Captions
- Images/graphics/photo/videos/audio
- Anything on the site where there is a connection with the user.
Where do you start?
- Answer the questions: What does your company do and who is your company?
- Homepage, create connection with the user so they want to dig deeper into your site.
- Effective tagline.
- Write for the target market and for the Web.
- include a contact us link on every single page and give users many options (forms, e-mail, face to face visit, phone call).
- Use links within content to drive the user from small to large content.
- Promotions and an invitation for spontaneous action on every page.
How does Web content drive leads?
Work even harder than in the past on your content. Branding and your services description have to be top notch. Services must make a connection with the branding statement. Well organized, resources content show you are a leader in the service you offer.
How does Web content drive sales?
eCommerce sites must connect a lot of pieces that start with your brand identity. This includes photos and captions and product descriptions written for the target market.
What are the key action items for the listener?
- Communicate brand identity on your home page.
- Carry the brand identity throughout the Website.
- Know what the user is looking for and help them find it.
- Make use of captions on photos.
- Use deep content on the about us pages.
- Also, use deep content in your resources section.
- Place conversion points on every page.
This has been the Intuitive Websites Internet Marketing Podcast for more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
October 8th, 2009
An Intuitive Websites Webinar on how to get your Website found in Google.
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(50.7 MB MPEG-4 (m4v) video file)
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October 6th, 2009
Today we are going to discuss the “Contact Us” page. I am here with the CEO of Intuitive Websites, Thomas Young. Dennis McCarthy and Web marketing specialist Ray Cameron.
What is important about the “Contact Us” page?
• Every site needs a “Contact Us” page
• Often not take seriously enough
• It is a very important page, yet many sites don’t have one!
• Part of a conversion strategy
• It is hard to find on some sites
• It is the critical conversion point for many sites
What should be included in the “Contact Us” page?
The five ways to contact you:
1. Phone
2. Email
3. Form
4. Fax
5. Driving directions and locations
6. Additional items to drive conversions
How does the “Contact Us” page drive conversions?
• It is a conversion
• Users visit it for a reason
• Photos of contact people
• Hours of operation
• When someone will get back to the user
• Focus on action and less on content
What about for eCommerce sites?
• Having a shopping cart does not mean no contact allowed
• People should be able to continue to shop from this page
• Reinforce your brand or special offer
• Users should be able to call, fax or email in an order from this page
• Include a printable fax order form or secure submit form
• Make it easy.
What are the key action items for the listener?
• Include the “Contact Us” on your main navigation
• On every page of the site
• Track as a conversion and watch stats to the page
• Make totally easy and simple to use
• Conduct user testing, especially if you have a complex site
This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
October 1st, 2009
