What’s New with Google AdWords
June 20th, 2009 Intuitive Websites
Google is constantly updating AdWords and it is important to keep up. Google now has account reps and have implemented an outreach program to help their customers keep up. We have been assigned an account rep at Google and here are a few things we have learned.
Negative Keywords
Google has improved the ability to remove negative keywords from your account. This feature allows you to tell Google what words you do NOT want to bring paid traffic to your site. In the new Google interface you can see what terms people are using to find your site (See Search Terms). You can disassociate certain words from your account and pay for the traffic you want.
Wonder Wheel
You don't need an AdWords account to see this feature. Do a Google search and just below the Google search you will see a link to more options. This shows you the most common searches related to the term you selected. Essentially this is a keyword research tool without having to set up an AdWords account.
Search Based Key Word Tool
This function works best if you already have an AdWords account. Compares you Google AdWords keywords and scans your Website for what keywords it thinks you should be targeting. Basically, the opposite of the Negative Keywords tool. Finds critical missing key words based on your site content. A great Web marketing tool.
Use of the Content Network for Branding
Ability to put your Website ad on a variety of other Websites (like NY Times etc.) Google is modifying the way this tool works to focus on branding and improve results. You must have a strategy to make this work successfully. If you don't know your demographics or market segments, then you can spend a lot of money on the wrong traffic.
Historical data on search terms and related terms
Insights for Google search results have been updated and improved. This can show you where the keywords are being used. In lower right corner you can find the "rising trends" area, that identifies new, related keywords getting more traffic. These are called break out terms. Historical trends also are available.
Improve Google Ads with Call To Action!
Have unique titles and clear call to actions on your ads and a clear reason to visit the Website. Make an offer or other incentive to click onthe ad.
Action Item Plan
- Learn about Google AdWords and how it can help you determine market segments.
- Set-up strategic campaigns based on your marketing segmentation.
- Use the keyword tools (wordtracker.com is another good source).
- Run a simple test program at minimum cost. Look for coupons from Google too!
For more information, visit IntuitiveWebsites.com.
Entry Filed under: Internet Marketing, Podcasts
1 Comment Add your own
1. brian | July 14th, 2009 at 11:59 am
I just listened to 5 of your podcast on the way to work that have been sitting on my ipod for months. At first glance the look of your thumbnail said “out of date powerpoint” but the content was great hense the 5 episodes I listened to I downloaded them because of the titles. I wanted to tweet about your site but you don’t make it easy by having social bugs at the bottom of your posts. I heard you say audio is good for mulitasking but I would say your blog page or your website is a good place for video, where is your video?? We are on oppisite ends our page needs some smoothing out and can’t be found in search results yet but it looks good has video and social bugs for people to share with. I want to direct people to your podcast but not your site, sorry but your podcasts is much better!! How do I get a straight url to it?
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