Internet Marketing Podcast, Web Usability Blog – Intuitive Websites

Web Marketing ROI

May 26th, 2009 Intuitive Websites

Website marketing should have very strong ROI and Websites are investments. In this podcast we will explain how this process works.

Your Website is an Investment, how much should it cost?

• Build a Website: $5-20,000
• Market and maintain a Website $500-$1000+ a month
• Every dollar should be tracked and return measured
• You should see significant return or ROI
• The key is in how you establish and define return?

Conversion Strategy Defines Return

• Leads, sales, email subscribers and more
• Consider referrals, branding and competitors
• Small changes greatly impact Website ROI

Must Have Web Stats – Google Analytics and Goals

• Unique visitors
• Bounce rate
• Pages visited
• Traffic sources
• Time on site
• Conversions Goals and funnels  

Action Plan:

• Set strategic conversions and offers
• Set-up Google Analytics to measure those conversions
• Build accountability through staff, external consultants and in meetings
• Set conversion goals and run numbers
• Expect a return and make it happen

 

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