Keep it Simple
February 27th, 2009 Tom
Another round of user testing this week on a client Website brings home the importance of clear and direct communication on your Website.
- Make taglines direct and to the point, so 10 out of 10 users understand the message.
- Use bullet items as much as possible, especially on your home page and key landing pages.
- Use headers over small blocks of text. The headers drive the user to reading the text and are good for search results.
- All content leads to conversion points on the Website.
Content drives conversions and users scan content. Make your content count!
Entry Filed under: Content
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