The Contact Us page is one of the most important pages on a Website, yet many times key information is missing or hard to find on the page which results in frustrated users.
It is amazing to see how many Contact Us pages do not include the most common pieces of contact information such as an easy to find phone number and street address for your company.
Here is a quick check list for the Contact Us page.
- Make it easy to find on the main navigation and home page.
- Include a phone and fax number, email, Web based form, office locations, business hours and driving directions.
- Communicate to users that you want to hear from them and they will get a quick response.
- Place contact information on every page of the Website, especially near important services and product pages.
The last thing a Website should do is frustrate visitors just as they are attempting to contact the company! Follow these tips and make sure your Contact Us page is meeting user needs.
Tom Young
May 25th, 2008
One of the key indicators in Google Analytics is your bounce rate. This tracks visitors to your site that leave immediately and “bounce” of the site. Bounce rates average around 50-60%. A good bounce rate is 20-30%.
In order to lower your bounce rate and keep people on your site you must two two things. First, great Website content needs to pulls users into the Website and second, you must draw the right traffic into the Website. Here are a few tips for getting the right traffic.
Optimize your site for your brand and keep your online brand consistent with your offline brand. our company name should match your Website address and it should be extremely easy for users t o know who you are based on your offline promotions and find your site when they search on your company name.
Look for niches in your key word research. Avoid the trap of competitive key word searches and find many groups of niche key words.
Take advantage of Google local and optimize for local searches.
Develop an email program with great value-added content that brings people back to your Website. Send out your email newsletter once a month.
Four ideas to get better qualified traffic.
Tom
May 7th, 2008
