In this podcast, we dig deeper into the integration of your Website and your sales process. The web has changed the traditional sales process by redefining the prospecting phase of a sale. By the time a visitor to your Website contacts you, they have already done the prospecting for you. Additionally, companies need to move into the sales process in "web time" or lose the sale to more nimble competitors.
This podcast will help you view the web as a critical first phase of your overall sales process.
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January 23rd, 2008
Web usability can be complex. So, if you are busy and trying to get a handle on how to get things done on your Website, think about these very simple, yet powerful three things.
1. What do you want visitors to do on the page they are on?
2. Use large fonts and very few messages that direct them to that thing.
3. Do not give them many other things to do that may confuse visitors and take them off the page.
Avoid clutter and embrace simplicity to get more results from each page of your Website.
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January 22nd, 2008
