Internet Marketing Podcast, Web Usability Blog – Intuitive Websites

Keep it Simple – Don’t Make your Site a Puzzle

• Clear Navigation: Make sure menu choices don't use jargon and don't have too many choices on one page!
• Effective Use of Graphics: Make sure graphics serve a purpose. Beware of "banner blindness" – don't place important buttons as graphics. Make sure graphics are top notch – users will create instant impressions regarding quality of the site/company as a whole based on one glance at a photo. Use captions. Users looking at graphics will ALWAYS read the captions.
• Watch Users: Do formal or informal user testing, use the best analytics packages to note what users do on your site. You will quickly see where they are confused or off-task. Fix those areas of the site.
• Content: Don't use too much content! Use content to clarifiy the primary message quickly. Bullets, headlines, linking text, and highlighted text get read. Block paragraphs do not. Don't let company departments make a dumping ground of your site, stay focused on the marketing message and use a blog for dynamic, newsy content.
• Be consistent: Don't put common controls on the page in places people don't expect!

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Add comment March 20th, 2007

Generating Sales Leads with Your Site

1. Draw qualified traffic
2. Have a professional design
3. Have a consistent message and branding
4. Make sure the site is well organized in terms of navigation and usability
5. Content, photos, graphics need to build on why users came to the site in the first place
6. Messaging should move users into a sales process
7. Contact points should be aligned with all the content.

 

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Add comment March 3rd, 2007