Internet Marketing Podcast, Web Usability Blog - Intuitive Websites

Effective Email Marketing, Part Two

January 20th, 2007 Intuitive Websites

An effective email marketing program is an essential element of any web presence. In this podcast, we continue with tips and resources for optimizing your email effort.

Good Web-Based Mail Packages:

Vertical Response
Constant Contact

Keys

Think of your emails as a series of offers with aligned landing pages that elaborate on offers and contain paths to conversion.
Track the data and repeat what works!
Don’t ever sell email addresses. And be sure to tell potential subscribers that there is no way this will ever happen.
Keep track of how many people join. If the number is low, look at ways to make the email signup more compelling on your Website.
Avoid open selling in your emails. Make them educational so people wil want to continue to receive them.
Ask your customers what they’d like to read, and how often.