Internet Marketing Podcast, Web Usability Blog - Intuitive Websites

Effective Email Marketing, Part One

December 19th, 2006 Intuitive Websites

Keys

Start small if you need to, but DO start
Be sure to use web based software that manages all the subscribes and unsubscribes and creates a form for instant Website subscriptions.
Make it easy for people to subscribe on your Website - signups should be present on ALL pages in a consistent location.
Be sure to include a link to your emails in the email signature of all your company’s reps.
Start with list on hand and be ready to take unsubscribes!
Create great content for your email marketing