Internet Marketing Podcast, Web Usability Blog - Intuitive Websites

Call to Action

Here are a few items that can help your Website sell more products or generate more leads.

Make sure the Website has very clear call to action buttons or clear and easy to read phone numbers. Connect call to action items to the content on the Web page and make it useful or valuable, not a tease. Experiment with call to action items in your navigation system.

Are your navigation link titles intuitive? Make sure users understand where they are going when they click on a link in your navigation system. They should not have to guess.

Convey product and service value through photos, audio, video, written content, specs, testimonials, customer rankings, information on product uses, product care information and other ideas you can come up with. Set up a cross-sell and up-sell strategies and use product and service information to increase sales.

Thomas Young

Add comment December 21st, 2006

Effective Email Marketing, Part One

Keys

• Start small if you need to, but DO start
• Be sure to use web based software that manages all the subscribes and unsubscribes and creates a form for instant Website subscriptions.
• Make it easy for people to subscribe on your Website - signups should be present on ALL pages in a consistent location.
• Be sure to include a link to your emails in the email signature of all your company’s reps.
• Start with list on hand and be ready to take unsubscribes!
• Create great content for your email marketing

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Add comment December 19th, 2006