Driving Traffic to your Website Using Pay-per-Click Advertising
August 16th, 2006 Intuitive Websites
- Paid Search Engine Listings
- Pay-per-Click
- Google, Overture and MSN
- “Content Networks”
Resources
Action Plan
- Do some searching and see what terms your competitors are buying
- Look at the overture.com resources
- Read the Google AdWords help files. They are very well done.
- Spend time understanding the importance of keywords
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