Internet Marketing Podcast, Web Usability Blog - Intuitive Websites

Driving Traffic to your Website Using Pay-per-Click Advertising

1. Paid Search Engine Listings
2. Pay-per-Click
3. Google, Overture and MSN
4. “Content Networks”

Resources

• Yahoo Search Marketing Resources (Overture)
• Google Adwords

Action Plan

• Do some searching and see what terms your competitors are buying
• Look at the overture.com resources
• Read the Google AdWords help files. They are very well done.
• Spend time understanding the importance of keywords

 Standard Podcast [23:18m]: Play Now | Play in Popup | Download (1849)

Add comment August 16th, 2006