Internet Marketing Podcast, Web Usability Blog – Intuitive Websites

Six keys for Driving Traffic to your Website

July 20th, 2006 Intuitive Websites

1. Organic Search Engine Listings
2. Pay-per-Click Advertising
3. Email Marketing
4. Word of Mouth and Referrals
5. Links from other Websites
6. Offline Marketing

Resources

• Yahoo Search Marketing Resources
• Wordtracker
• Google Adwords
• Yahoo Search Marketing
• Constant Contact Email Marketing
• Vertical Response Email Marketing

Action Plan

• Learn about search engines
• Look at the overture.com resources
• Experiment with a paid listing program – start small
• Spend time understanding the importance of keywords
• Create an email marketing program
• Look for other Websites that could link to your site or that might accept articles
• Review how your offline marketing highlights your online presence

 

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