Archive for July 20th, 2006

Six keys for Driving Traffic to your Website

  1. Organic Search Engine Listings
  2. Pay-per-Click Advertising
  3. Email Marketing
  4. Word of Mouth and Referrals
  5. Links from other Websites
  6. Offline Marketing

Resources

Action Plan

  • Learn about search engines
  • Look at the overture.com resources
  • Experiment with a paid listing program – start small
  • Spend time understanding the importance of keywords
  • Create an email marketing program
  • Look for other Websites that could link to your site or that might accept articles
  • Review how your offline marketing highlights your online presence
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