One of the first steps in successful online marketing is to adequately understand your Web visitor. This podcast will show you how to get that data from your Website visitors through surveys, user testing, online surveys and more.
Action Plan
- Evaluate your marketing plan and look for places where assumptions were made.
- Develop a market research plan to test those assumptions.
- Set an anticipated ROI from that market research.
- Just do it.
Resources
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May 16th, 2006
A must read for anyone working on the Internet who is looking to understand the big picture around new world economies is Thomas Friedman’s book “The World is Flat.” The book describes how politics, economics, business and the free market are changing around the world due to the increased levels of communication provided by the Internet and other technologies. The book provides a foundation for how and why the Internet is changing the world. Friedman makes the case that the world is now flat, rather than hierarchical. Countries and companies around the globe now have the ability to compete like never before on a level playing field thanks to technology and the Internet.
When you read the book you will understand the importance of a Web presence for businesses and why Websites need to perform at high levels. There are too many options and low performing Websites will be quickly left behind. Spend time on our blog, podcasts and Website to understand the principles of an intuitive Website and be a leader in today’s flat earth. Otherwise, you might just fall off the edge!
Tom
May 3rd, 2006
An Internet marketing plan is critical to online success. This podcast reviews the fundamentals of a winning Internet marketing plan that can get results for your Website. Learn how to plan for market research, design, and development along with key steps to driving traffic to your Website.
Action Plan
- Put together a table of contents and begin writing your Web marketing plan.
- Integrate it into you current marketing and business plan.
The marketing plan itself will generate a huge action plan. It will be the right action plan.
Resources
May 1st, 2006
