Internet Marketing Podcast, Web Usability Blog - Intuitive Websites

Website Branding

December 6th, 2005 Tom

One critical strategy of Internet marketing is the use of a Website to develop your brand.  This strategy is difficult to work with at times because branding often confuses people.  The term “brand” or “branding” has many different meanings in the world of marketing, especially online.  Here is an easy way to think about your brand.  Your brand is what people think when they experience your Website or your company in general.  Your target market defines your brand.  If you asked, “What do you think of our Website?” Their response is your brand. 

Website visitors make no distinction between a company’s Website and the business itself.  Your Website is your business in their minds, so your Website is a strong part of your brand and speaks volumes to your target market.  Therefore, how you set up your Website goes a long way toward developing your brand.  A poor Website does more than disappoint visitors; it impacts your brand and may be sending potential customers to your competitors.

Don’t take your Website lightly.  Take a look at how many visitors are coming to the Website and consider the impact on your brand.  Follow our ideas and suggestions on this blog and on our Website to learn how to develop a Website that strengthens your brand by placing positive thoughts in the minds of your visitors resulting in a great branding strategy for your business.

 Tom

Entry Filed under: Internet Marketing